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Toyota still considering Prius sub-brand |
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Written by Karl
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Wednesday, 17 September 2008 21:17 |
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We've been hearing rumblings of more models coming from Toyota that would carry the Prius badge for the last few months. While the Prius in five door hatchback style that we all know and love will definitely carry on, even after it is completely redone next year, there are likely to be other hybrid vehicles from the automaker that could slot both above and below the current Prius in size and price. Remember that Toyota showed off its 1/x (pronounced 1/xth) concept that used innovative packaging and new materials to punch a Prius-sized hole in the wind with less than a thousand pounds of vehicle. A larger hybrid is also a possibility, though we must wonder what that could mean to future hybrid variants of the popular Camry line.
Another intriguing option that we first heard of today are Prius-branded dealerships. Toyota has already tested the waters by introducing the Scion brand in the States as separate from its parent. A hybrid-only dealership could lend that extra bit of green street-cred to the automaker that already leads the race in hybrid development. Source: AutoblogGreen
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